The UAENA Rebranding Project redefines the visual identity of IU’s official fan club, creating a cohesive brand system that reflects the evolving artistry and storytelling of the artist. The project addresses the inconsistency of previous seasonal branding and the lack of visual logic and storytelling compared to IU’s musical value.

Through the concept of “Everlasting Storyteller,” the rebrand positions IU as a timeless author whose creative journey unfolds across musical eras. The new identity emphasizes energetic elegance, genuine persistence, and fluid imperfection, drawing inspiration from IU’s handwriting and organic motion. The logo and typography system reinterpret IU’s original motifs, expressing the intimate connection between IU and UAENA—“You and I become one through music.” The visual system was applied across digital, print, and motion graphics, creating a unified and emotionally resonant brand experience.