About
About
1.A graphic designer from South Korea.
2.Her name means "comet" in Korean.
(like, the shooting star)
Biography
Haesung Cho is a graphic designer focusing on typography and branding. From digital assets to printed materials, she focuses on capturing the stories beyond the graphic through creative visual communication. Inspired by classical graphic art,
her interest mainly lies in reviving cultural
heritage and creating timeless visual language.
She studied visual communication design at
Hongik University in Seoul, South Korea and
moved to Stuttgart, Germany to join an
exhibition design studio for a 1 year internship.
Her scope of work ranges from brand identity
to experiential visual design, but her biscriptual typeface, Grandiflora highlights her specialty
in typography.
Haesung Cho is a graphic designer focusing on typography and branding. From digital assets to printed materials, she focuses on capturing the stories beyond the graphic through creative visual communication. Inspired by classical graphic art, her interest mainly lies in reviving cultural heritage and creating timeless visual language. She studied visual communication design at Hongik University in Seoul, South Korea and moved to Stuttgart, Germany to join a design studio. Her scope of work ranges from brand identity to experiential visual design, but her biscriptual typeface, Grandiflora highlights her specialty in typography.
Experience
2024
2024
2023
2023
2022
2022
Atelier Brueckner (Stuttgart, Germany)
Branding, exhibition, media, wayfinding
Graphic Designer / Internship (1 year)
Hotel Shilla (Seoul, South Korea)
Luxury hotel brand design and VMD
Graphic Designer (3 monthes)
Hankook Tire (Seoul, South Korea)
Brand Experience design for brand space
Academic Project (3 monthes)
D’strict (Seoul, South Korea)
Brand typeface design and research
Freelance Graphic Designer (1 month)
BMW Designworks (Munich, Germany)
UXUI and graphic design for New Mobility
Academic Project (6 monthes)
Google Fonts (Virtual, USA)
Korean & Latin Typeface Design
Freelance Type Designer for Grandiflora
Experience
2024
2024
2023
2023
2022
2022
Atelier Brueckner (Stuttgart, Germany)
Branding, exhibition, media, wayfinding
Graphic Designer / Internship (1 year)
Hotel Shilla (Seoul, South Korea)
Luxury hotel brand design and VMD
Graphic Designer (3 monthes)
Hankook Tire (Seoul, South Korea)
Brand Experience design for brand space
Academic Project (3 monthes)
D’strict (Seoul, South Korea)
Brand typeface design and research
Freelance Graphic Designer (1 month)
BMW Designworks (Munich, Germany)
UXUI and graphic design for New Mobility
Academic Project (6 monthes)
Google Fonts (Virtual, USA)
Korean & Latin Typeface Design
Freelance Type Designer for Grandiflora
Education
2023
2022
2021
2019
Gothenburg University, Sweden
Exchange Program
Korea Design Membership Plus 3rd
Korean Institution of Design Promotion
Parsons The New School, New York, USA
Online Exchange Program
Hongik University, South Korea
Visual Communication Design BFA
Education
2023
2022
2021
2019
Gothenburg University, Sweden
Exchange Program
Korea Design Membership Plus 3rd
Korean Institution of Design Promotion
Parsons The New School, New York, USA
Online Exchange Program
Hongik University, South Korea
Visual Communication Design BFA
Exhibition
2024
2023
2023
2022
2022
2022
TDC 69 Awards Exhibition,
New York, USA, Seoul, Korea
Type Directors Club 69, TDC New York
Excellence in Typography: Grandiflora
JAMO Party & Talk show
What really matters, Seoul, Korea
Unlimited Edition, Seoul Book Design Fair
Participant as JAMO
Design Korea 2022, COEX, Seoul, Korea
Korea International Design Award, Korea
Service Design: Mumooroom
Exhibition
2024
2023
2023
2023
2022
2022
TDC 69 Awards Exhibition,
New York, USA, Seoul, Korea
Type Directors Club 69, TDC New York
Excellence in Typography: Grandiflora
JAMO Party & Talk show
What really matters, Seoul, Korea
Unlimited Edition, Seoul Artbook Fair
Participant as JAMO
Design Korea 2022,
COEX, Seoul, Korea
Korea International Design Award, Korea, Service Design: Mumooroom