House of Haesung

Project

Description

Date

OMNI

Branding,
UXUI

2022

Real-Time Customizable
Mobility Brand for Digital Natives

OMNI is a next-generation personalized mobility service designed for real-time customization through an integrated digital interface. More than just a means of transportation, OMNI functions as a dynamic content platform—blending mobility with digital interaction to create a futuristic travel experience. Users can tailor their environment, access media, and interact with content seamlessly, transforming each journey into a personalized, tech-driven experience.

This six-month-long project was developed in collaboration with BMW Designworks in Munich, bringing together cross-disciplinary insights and global design expertise to envision the future of smart, immersive mobility.

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Circular GUI & Brand System: Bridging the Physical and Digital

OMNI’s circular GUI and brand system embody the concept of bridging physical and digital realms, offering intuitive, seamless interaction through radial design that enhances spatial awareness and immersive mobility experiences.

User as Creator: Redefining the
Car Experience

OMNI redefines the traditional automotive experience by positioning the user as a creator of their own journey. With real-time customization, users have the power to personalize the vehicle’s interface, content, and in-cabin environment, making each ride unique.

This approach goes beyond mere transportation, transforming the vehicle into a creative platform. By seamlessly blending physical mobility with digital content, OMNI enables users to curate their experience, making the car a reflection of their personal style, preferences, and needs.