As part of Korea Design Membership’s (KDM) brand identity renewal project, the work focused on developing the logo animation and leading the overall branding direction. In collaboration with a team of five graphic designers, the project redefined KDM’s heritage and transformed it into a modern, futuristic identity that embodies innovation and creative energy.

The refreshed brand expresses youthful dynamism and forward-thinking design, inspiring emerging designers and fostering new ideas. Through a vibrant and immersive logo animation, the brand captures KDM’s evolution and its commitment to advancing design culture.