This motion poster series was created to promote recruitment for the 3D design club IRAY. Based on the brand story “Myth of the IRAY Tribe”

developed by the video promotion team, the project expanded the narrative by integrating references to the legend of Atlantis, creating key visuals that evoke mystery, discovery, and imagination.

The concept centered on the idea of lost treasures of the IRAY tribe hidden beneath the ocean, symbolizing an invitation for new members to join the creative journey. Reflecting the club’s three career training courses—look development, animation, and motion—three representative charms were designed, each embodying the spirit of its respective field.

The series consists of four posters in total: three square-format designs for each course and one horizontal poster combining all three visuals. The posters were published on IRAY’s Instagram account and later printed as official club merchandise included in the welcome kit.