Hotel Chaehwa is an immersive hotel-concept showroom that reimagines the experience of royal Korean heritage through a modern lens. This innovative space blends traditional elements of Korean royalty with contemporary design, creating an interactive experience that invites visitors to explore the grandeur and cultural significance of Korea’s royal history.
The visual identity of Hotel Chaehwa is deeply rooted in elements of royal Korean heritage, drawing from traditional patterns, colors, and symbolic motifs. These visual cues are reinterpreted with a contemporary sensibility, creating a cohesive identity that bridges the past and present.
Hotel Chaehwa presents an interactive heritage showroom built around carefully curated branded content. By blending storytelling with experiential design, the showroom transforms cultural heritage into an engaging brand narrative. Visitors navigate through immersive digital and spatial environments, where branded visuals, media, and artifacts reinterpret traditional Korean heritage in a format that resonates with contemporary audiences.
