Comprehensive art direction was applied to every aspect, from space and product CMF (Color, Material, Finish) to the shapes of the facade, ensuring a unified and cohesive visual experience throughout.
The graphic motifs were inspired by the car wash process, seamlessly integrated into the custom font and visual base toolkit. These elements were carefully crafted to reflect the dynamic flow and precision of the car wash experience.
The graphic elements were consistently applied across print materials, social media platforms, app design, and merchandise, ensuring a cohesive brand experience across all touchpoints.
