Project

Date

Project

Date

Evergreen

Sustainable Seedvault

Campaign Brand Identity

Branding

2022

Evergreen

Sustainable Seedvault

Campaign Brand Identity

Branding

2022

Project

Category

Description

Date

Evergreen

Branding

2022

Delivery Mobility Service for BMW
Sustainability Campaign Brand Identity

Evergreen is a delivery robot brand created to bridge the gap between the public and SeedVault, an initiative focused on plant preservation and research. Developed through a Creative Workshop with BMW Designworks in Munich, Evergreen combines innovative technology with environmental sustainability.

Experts are predicting that most of the plants on Earth will gradually become extinct in the near future, leading to a severe food crisis. Worse, there is currently very little public awareness of this critical social issue. Evergreen is a public service that bridges the gap between SeedVault, which preserves seeds for the future, and the general public. It uses mobility to get people to donate seeds, which are then delivered to Seedvault. By rewarding users with capsule food, which is one of the types of food that will be consumed if plants become extinct in the future, we raise awareness of the importance of seed conservation and get people interested in taking action for a sustainable future. Our small actions create a sustainable environment.

SEE MORE

A Visual Identity Inspired by Seeds and Sustainability

A Visual Identity Inspired by Seeds and Sustainability

The visual identity of Evergreen is rooted in the symbolism of seeds, representing growth, sustainability, and the cyclical nature of life. The design incorporates organic, fluid shapes and earthy tones, evoking a sense of harmony with nature. Soft, rounded forms in the logo and overall branding reflect positivity and nurturing, while the color palette of greens, ivory, and muted earth tones reinforces the connection to sustainability and environmental care. This visual concept captures the essence of Evergreen’s mission to promote sustainable practices in an approachable, everyday manner.

Capsule Food Meal Kit: A Reward Experience for Donation

Capsule Food Meal Kit: A Reward Experience for Donation

The Capsule food offers a unique and engaging reward experience for donors, featuring sleek, round packaging designed for both functionality and aesthetic appeal. The eco-friendly packaging uses sustainable materials and reflects the futuristic nature of the food pill concept.

Evergreen is a delivery robot brand created to bridge the gap between the public and SeedVault, an initiative focused on plant preservation and research. Developed through a Creative Workshop with BMW Designworks in Munich, Evergreen combines innovative technology with environmental sustainability.

Experts are predicting that most of the plants on Earth will gradually become extinct in the near future, leading to a severe food crisis. Worse, there is currently very little public awareness of this critical social issue. Evergreen is a public service that bridges the gap between SeedVault, which preserves seeds for the future, and the general public. It uses mobility to get people to donate seeds, which are then delivered to Seedvault. By rewarding users with capsule food, which is one of the types of food that will be consumed if plants become extinct in the future, we raise awareness of the importance of seed conservation and get people interested in taking action for a sustainable future. Our small actions create a sustainable environment.

SEE MORE