House of Haesung

Project

Description

Date

Cathedral

3D Graphic

2023

Redefining Catholicism as
Premium Brand Space Identity

Experimental brand identity design project redefining the most popular religion of all time, catholicism as a premium brand. The project was constructed for a academic workshop exhibion:

Sociocultural design studio 3
“Everything about this show is a lie”
“Cathedral is a luxury showroom.”

“Nowadays, shop windows not only present products. They also, and above all, communicate the brand’s concepts and identity. Over time, they gained complexity by incorporating constructive elements ranging from lighting, different types of support, colors and materials, to projections, music and other artifices that attract people's attention.”-Archdaily

The cathedral is a brand showroom promoting a world-class high-end lifestyle brand called Catholicism. The Cathedral promotes the brand's social contribution value within a cultural experience, inducing premium subscription (Tithe) and membership Plans (Baptism and communion).

SEE MORE

Bible inspired Brochures & Catholic Branded Merchandise

Rooted in the rich visual heritage of Catholicism, these brand prints seamlessly blend tradition with contemporary design. Drawing inspiration from religious manuscripts, iconography, and sacred motifs,

each piece reflects the depth of faith and the timeless beauty of spiritual art. Designed with reverence and authenticity, these prints elevate brand storytelling, creating a visual language that resonates with devotion and meaning.

Catholicism Reimagined as
a Brand Store

Each artwork was accompanied by a trifold card book, featuring vibrant fluorescent foil coating that highlighted the intricate details and added a striking visual dimension to the presentation.