The graphic motifs were inspired by the car wash process, seamlessly integrated into the custom font and visual base toolkit. These elements were carefully crafted to reflect the dynamic flow and precision of the car wash experience.
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The graphic elements were consistently applied across print materials, social media platforms, app design, and merchandise, ensuring a cohesive brand experience across all touchpoints.
Seamless Graphic Application
Comprehensive art direction was applied to every aspect, from space and product CMF (Color, Material, Finish) to the shapes of the facade, ensuring a unified and cohesive visual experience throughout.
Seamless Art Direction: Space, Product CMF, and Facade Design
Car Wash-Inspired
Custom Font &
Visual Toolkit
HANKYUL is a premium car wash brand designed to offer a seamless, automated car wash experience, featuring minimalist visual interactions that focus on efficiency and ease of use. With a commitment to delivering fast and intuitive service, HANKYUL combines advanced technology with user-friendly design. In addition to offering touchless car wash services, the brand incorporates a variety of high-tech features that enhance the overall experience, providing customers with a sophisticated and innovative solution for car care.
This project was developed as part of an academic-industrial collaboration with Hankook Tires, blending academic research with practical application to create a forward-thinking service. The collaboration aimed to push the boundaries of traditional car wash services by integrating cutting-edge technology and design.Additionally, HANKYUL was awarded a prize in the company’s internal competition.